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Tesla Analyse US88160R1014 TSLA VideoTesla SWOT analysis 2020
This SWOT analysis of Tesla delivers information regarding the strengths, weaknesses, opportunities, and threats this luxurious electric car company faces as of late.
The vision is much grander than that: Tesla wants to revolutionize the driving experience. While other vehicle manufacturers focus on delivering affordable electric cars to the public, Tesla chose the opposite.
Tesla targets a specific niche: the luxury electric automobile market. When the company started nearly 20 years ago, they had no competition in this space.
The founders were able to carve a name in this niche before anyone else. This has allowed them to continuously dominate this specific market time and time again.
Now, the Tesla name holds an abundance of influence and brand power. Over the last few years the Tesla company has witnessed rapid growth.
The funds helped Tesla with their energy management initiatives. This made it easier for the company to obtain advantages from the government.
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Tesla has opportunities to safely expand its business overseas, considering expanding international patent protection. Also, the business has an opportunity to grow through direct sales, which is allowed in many states in the U.
Thus, the corporation must also consider its business condition relative to other automakers and energy solutions providers. For example, free trade agreements make it easier to expand internationally.
Thus, a recommendation is for the company to globally expand its operations. It is also recommended that the business increase its marketing aggressiveness to increase its market share, especially in countries other than the United States.
The stock market has shown confidence in Tesla after seeing two consecutive profitable quarters. The threat factor is combined with the phenomenon which stops the company from taking full advantages of the benefits that can be derived from the available strengths.
Therefore, these are the few threats which Tesla faces to maintain the business despite the unpredictable conditions of the market.
Tesla has launched many autopilot vehicles, and not all of them have been successful in case of an accident. The company has faced lawsuits and claims related to the failure of technology in their products.
If these liability claims continued, then Tesla may be subjected to greater financial setbacks. It is a definite threat for a company like Tesla, which thrives on its unique value for innovative cars which are extremely expensive and unaffordable for many.
Tesla, due to its unstable manufacturing conditions, suffers from disbelief among the public about its long-term existence, which can result in a deficiency in further business development.
If the public is ready to adapt change, companies benefit from the innovative range of products. However, it can be a slow, unforgiving process, producing new challenges for companies like Tesla.
The organization highly depends upon customers willingness to adopt electric vehicles. In a survey from YouGov, US adults still feel unsafe, to walk around self driving cars.
Especially, people above the age of 55 are the most afraid to be around self-driving vehicles. Tesla can face major suspensions in the supply of manufacturing materials due to the increased prices.